Pre-travel consumer responses towards user-generated content for travel planning–a perspective of destination image and personality among domestic tourists on social networking and sharing sites in VN

Đề tài nghiên cứu: Pre-travel consumer responses towards user-generated content (ugc) for travel planning – a perspective of destination image and personality among domestic tourists on social networking and sharing sites in Vietnam
Chuyên ngành: Quản trị kinh doanh
Mã số chuyên ngành: 9340101
Họ và tên NCS: Nguyễn Thị Hương Thanh
Cán bộ hướng dẫn: PGS.TS. Hà Minh Trí
Cơ sở đào tạo: Trường Đại học Quốc tế - Đại học Quốc gia TP. HCM
Tóm tắt luận án
First, the present research contributes to the advanced knowledge of innumerable aspects of online-generated contents on social networking and sharing sites toward considerable tendencies of online behavioral responses.
Second, this conceptualization exhibits that human-technology interactions contribute to a new shift and, essentially, there are various levels of user’s e-trust towards the expected mental destination and assisting their planning behavior for pre-trip stage.
Third, the findings contribute to a novel role in the tourism literature by demonstrating the perspectives of affective and cognitive dimensions to tourists’ responses through new context-based contents on social networking and sharing sites.
Fourth, the analysis of content- and non-content-based antecedents and its association with the notion of destination image suggest the greater importance of generated content and image formation to obtain the accurate sources for a better image about travel destination during the recovery of the tourism sector.
Fifth, the new role of traveler personality as a moderating role along with cognition and affection is empirically explored under the indication of the Big-Five model for destination image formation.
Sixth, a further originality is the new integration of a very basic Theory of planned behavior, Elaboration likelihood model, Social learning theory, and Protection motivation theory, indicated by tourists’ perception of risk which facilitates people health-driven behavior towards destination information.
Finally, this study is one of the earliest pioneering studies investigating the drivers of online travel-related information and virtual interactions of young-and- dynamic users since the recovery of service industries using data gathered at a specific emerging period.
Managerial implications
First, this study results highlight the importance of online contents through virtual platforms and sites during their planning phase toward the related consequences of the pandemic/crisis.
Second, the study also confirmed the new concept of psychological risk among travelers’ perceptions and their effects on future consequences.
Finally, the comprehension of online planning behavior before a trip provides tourists with more opportunities and alternatives to justify their calmness of health issue information from the destination and its management system.